The Lyle's Golden Syrup logo is based on the biblical story of Samson from the Book of Judges, in which he kills a lion with his bare hands and later finds honeybees have nested in the carcass. The logo features a lion with bees, and the tagline "Out of the strong came forth sweetness" is a reference to Samson's riddle about the source of the honey. I love this story and the packaging. Enjoy!